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An inside look at The Underground Strength Gym and Zach Even - Esh

July 18th, 2008
· Filed Under: Articles · Success · Videos

The Underground Strength Gym, located in Edison, NJ, was a gym built off “nuts and berries”.

I literally started this place with less than $ 1,000 and little by little added equipment, most of which is used or home made.

Most people think that in order to start a kick ass Underground Gym would require financial assistance from a bank, a business partner / loan, all types of fancy equipment and 5,000 sq. ft.

The Underground Strength Gym is just under 1,500 sq. ft. I could have stayed in my garage and played it safe while others told me how tough running my own business would be. The BIG difference is that I had the balls to do something about my passion, while other cry, complain and make excuses about it.

I have invested thousands of dollars in Coaching and Education because I know that it is an INVESTMENT. Others call it spending.

Too many personal trainers who want to kick ass fear the “investment” because they feel it is spending.

I have hired guys like Jim Labadie, Alwyn Cosgrove, Ryan Lee and even others outside of the fitness industry, often paying $ 1,000 for an hour of their time.

I understand that my investment will translate into many, many multiples of my initial investment.

I don’t fear, I act. I make things happen, and if I need help, I am not so egotistical to ask for it and pay for it.

I pay for my education, as did my Coaches. I don’t expect FREE advice, handouts or anything else for FREE.

I have bene helped by many, and this is why I immediately e mailed Ryan Lee after he announced he would scholar someone for his upcoming Ryan Lee Boot Camp.

The cost to scholar someone is near $ 1,000, I said so what, I want to give back, to pay it forward, to help a certain someone who has the drive to take action and make things happen, no excuses, no crying or whining.

I think there are far too many complainers, whiners and cry babies out there - want everything for free, or discounted, or adjusted for their pleasure and benefit.

I don’t work with people like that, only with people who want to kick serious ass, plain and simple, and know that it will require work and an investment.

It’s time to look in the mirror, and ask yourself, what kind of person are you?

Kill it!

–Coach Z–

P.S. - The next Underground Strength Coach Certification is on Novemeber 1st and 2nd.

If you want in (I’ll be taking 12 people maximum), go HERE, read the entire letter, and if you are ready to Kill It, e mail me to schedule an interview.

I emphasize, SERIOUS, SERIOUS, SERIOUS inquiries only. No tire kickers, noone just to ask a few questions. This is the real deal. You either want in and are ready to Kill It, or you’re just “thinking about it.” I want people who are ready to kick ass like never before, so if you’re just “thinking about it” then forget it, you’re not the right fit for this elite program.

The last group who went through our Underground Strength Coach Cert. is already killing it!

- Dramatic increases in boot camp numbers
- Beginning boot camps in niche markets
- Opening Underground Strength Facilities
- Training athletic Teams

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Tags: alwyn cosgrove, coach, drive, jim labadie, motivation, ryan lee boot camp, Success, underground strength coach certification

5 Comments

Another most inspirational video!

May 3rd, 2008
· Filed Under: Success · Videos · Zach's Workouts

This was passed on to me by a close friend and actually my first ever business coach, Jim Labadie.

Between this video and seeing Joe D’s movie premiere, things are about to radically change for me. I hope you’re on the path of finding yourself as well :)
Enjoy….

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Tags: choices, documentary, dreams, dying, fun, integrity, jim labadie, joe defranco, living life, passion, randy pausch

3 Comments

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