–z–

this is what we must do!

http://athleticengineering.net/philosophy.htm

I opened my gym 4 years ago in an area of TEXAS that has 4 high schools in the immediate area, thinking it would be the perfect place to build my legacy.

After turning out some diamonds in athletes that were “coal” I got a rush of business. However, because of the training methods and the intensity of what we do at The Compound, the majority who came in never returned, because it was “too hard” and/or “too crazy.”

Since then, my football clientele from the local area has dwindled to the point where I only have 3 local athletes. The reputation that my gym has gotten is kin to going to Hell. And this is because I expect the very best from everyone who walks through my doors…ESPECIALLY the “D-1 prospects.”

Now, most of the high school athletes that train at my facility are from outside the local area. The locals prefer working out with trainers from Lifecrime Fitness and 24Hr. Fiction, because they get to do easy shit like balancing on BOSU balls, while saying their ABC’s in tune with Christina Aguilera music and tons of agility ladder work.

Todays’ generation of kids are pathetically lazy and weak. Only a small percentage of them have the fire to PUSH themselves to their limits in order to attain their goals. This pisses me off too, because I see them having opportunities that I would have killed for when I was in high school in the 80′s!

A friend of mine suggested that I “tone it down” so I’ll increase my profit margin… Before he even finished speaking that thought, he knew it wasn’t going to happen.

I would rather work at Mc Donalds than to allow my reputation as a trainer to suffer or come into question because I softened my approach to getting shit done.

“Crazy” works…. But it’s for gladiators and warriors, not pussies! Unfortunately, our society is breeding a lot of pussies.

You should send brochures of your website to our Military overseas. As a veteran, when your deployed overseas and your not out on mission your usually working out, guys and gals are REAL big on that over there because theres not much else to do. Im POSITIVE that that they would love the material you put out and you would get many subscriptions.

Keep up the Good Work

Erik