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Why ALL (Strength and Sport) Coaches Must Read More & Put Skin in the Game
1) Free Info Breeds Weak Commitment
When you don’t pay, you don’t pay attention.
One of my favorite quotes:
"People who Pay, Pay Attention."
Before podcasts and YouTube, I had to hunt for real knowledge. I saved money to buy VHS tapes, books, and attend seminars (Yes, REAL In Person Training & Learning).
Every dollar I spent made me STUDY harder. If you’re only collecting freebies, don’t expect deep transformation.
Pay (Skin in the Game). Commit. Apply.
Full Seminar Recording from STRONG Life, The Seminar is inside The Underground Strength Academy
2) Readers Become Leaders (And Better Communicators)
Reading sharpens your message. Coaches who read great books—not just training books, but biographies, psychology, leadership—learn to connect, communicate, and influence better. That means you’ll coach better, grow your culture, and retain more athletes.
3) Skin in the Game = Respect for the Process
When you Invest (NOT "Spend") your money and time on real education, you start respecting the process and journey of becoming a GREAT Coach. Coaches who’ve invested in certifications, events, and mentorships are simply more prepared. They’ve paid the price. They’ve bled for the knowledge. And they apply it with fire.
4) Stop Chasing Hacks, Build a System
Scrolling social media for “tricks” will never replace a Coach who has deep roots. Reading books, taking certifications, and learning from REAL EXPERIENCED Coaches gives you a system—a foundation. Hacks are for hobbyists. Systems are for Professionals.
5) Get Off the Sidelines, Get in the Arena
If you expect athletes to take action, to push hard, to invest in your coaching—then you better walk that walk yourself. Don’t be the coach who asks others to do what you’re not doing. Want better results? Put your money, time, and heart into becoming a BEAST yourself.
Final Words of Wisdom aka "Advices"
Don’t just consume info. Apply it. Invest in it. Live it.
The greatest edge any coach can have is being a student for life. Always a white belt, never "Good Enough". When you’ve got skin in the game, you don’t just learn—you evolve.
You want to sharpen your edge?
Grab one of my certifications. Yes, it sounds self serving but I know our Certifications are amazing!
If you have less than 5 years experience, get The USC Cert.
More than 5 years experience, get The SSPC Cert.
Running a gym and need your Coaches to level up? Invest in their knowledge and get them one of my certs, both are fully online with a multiple choice and practical exam making it REAL.
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Read books that challenge you.
Train. Apply. Lead.
The real coaches are doing this every damn day.
Live the Code 365,
Zach Even - Esh
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