Zach Even-Esh Performance Systems, LLC, doing business as Underground Strength Coach (“Company,” “we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, subscribe to our emails, request information, purchase products or services, or otherwise interact with us.

By using our website or providing your information, you agree to this Privacy Policy.


1. Who We Contact

We only contact individuals who have:

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every email.


2. Information We Collect

A. Personal Information You Provide

We may collect the following:


B. Automatically Collected Information

When you visit our website, we may collect:

This helps us improve our website and user experience.


C. Cookies & Tracking Technologies

We may use cookies, pixels, and similar technologies to:

You can control cookies through your browser settings.


3. How We Use Your Information

We use your information to:


4. Email Communications

By subscribing, you may receive:

We may email multiple times per week.

You can unsubscribe anytime using the link in any email.

Even if you unsubscribe, we may still send transactional emails related to purchases or support.


5. Payments

Payments are processed through secure third-party providers (such as Stripe, PayPal, or similar services).

We do not store full credit card details on our servers.

We may retain purchase records for:


6. Sharing of Information

We do not sell your personal information.

We may share your information with trusted third parties when necessary, including:

These parties only access information needed to perform their services.

We may also disclose information if required by law or to protect our legal rights.


7. Advertising & Analytics

We may use third-party tools (such as Google Analytics, Meta Ads, or similar platforms) to:

These tools may use cookies or tracking technologies to collect non-personal data about your behavior online.


8. Referral & Suppression Lists

If you subscribed through a partner, affiliate, or promotional source, we may share your email address only with that source for suppression purposes (to prevent duplicate or unwanted emails).

No additional personal data is shared for this purpose.


9. Data Security

We take reasonable steps to protect your personal information.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.


10. Data Retention

We retain information only as long as necessary to:


11. Your Rights

Depending on your location, you may have the right to:

To make a request, contact us using the information below.


12. Children’s Privacy

Our services are not intended for children under 18.

We do not knowingly collect personal information from children under 18.


13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for their privacy practices.


14. Changes to This Policy

We may update this policy at any time.

Changes will be posted on this page with an updated effective date.


15. Contact Information

Zach Even-Esh Performance Systems, LLC
(d/b/a Underground Strength Coach)

Underground Strength Gym
202 East Main St, Unit 4
Manasquan, NJ 08736
United States

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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