The 4 BIGGEST Mistakes Coaches & Athletic Directors Make In Schools

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I taught in the public schools for 11 years. I am back in the public schools as of this writing. During the 10 years in between, I was coaching sometimes 8 hours a day at The Underground Strength Gym along with holding my certification multiple times a year throughout the country.

I coached Wrestling at the middle school level and volunteered at the high school level. I began volunteering for wrestling coaching since 1993 so I have been around sports and coaching for a very long time.

EDIT: As I comb through this article, it is Fall 2022, I am 3 years in as a full time strength coach at a high school in NJ which is not a common "full time position / job" in NJ public schools. I am lucky, where administration here understands the value of what I do for the kids.

In the early 2000s when I taught and Coached at the middle school level, the kids worked hard, there were NO 2 ways about it. The expectations were high and if you skipped practice, misbehaved in school or weren't putting in ALL your efforts, you did NOT have permission to compete. Yes, I gave many "2nd chances" and as one student said to me, Mr. Even - Esh, you give a lot of second chances, it's more like 100 chances. I remember laughing to myself when he said this.

I don't recall any of the wrestling parents complaining to me in Coaching but I DO recall my colleagues at the middle school complaining about me because I wasn't doing exactly what they were doing while teaching Health.

I do recall a parent complaining when I had the local PD come in to discuss drugs and crime with my students. She had me on the phone for 15 minutes threatening to bring some celebrity rap star's "legal camp" in to talk to me. Hey, sounds great, I'll make sure the local PD never educate students about drugs or state the facts of those who have had legal troubles because of drugs.

I remember my younger brother (a state qualifier wrestler, County & District Champ) was removed from volunteering his time at the high school because ONE kid said "He is mean to me". No one stood up for my brother. He was an asset to that team, a volunteer and one complainer is all it took to get him removed from being a VOLUNTEER.

I remember the High School Football Team losing 36 games in a row and I volunteered my strength & conditioning services to them and they told me, "No, we're good. We got this." They went 3 seasons NEVER winning a game and still REFUSED my help.

That brings me to these 4 BIG Mistakes I see Coaches & School Administrators making AND allowing on the regular.

I hope the standards rise again, where hard work and dedication is the norm, tough coaches who care are not viewed as "he's so mean to me" and coaches who lead teams to losing records and athlete injuries are NOT allowed to Coach year after year.

The only standard I want to see is EXCELLENCE.

I say that as a Parent, as a Coach, as a Teacher and as an Athlete myself.

I am GRATEFUL for the Coaches that pushed me so intensely. They changed my life.

Watch this Video and Share......

Things MUST Change.

HOW Do We Change Them For the Better?

There are MANY Strategies But No Strategy Will Work Unless We TRULY Hire Coaches / Teaches / Administrators who Genuinely CARE.

Caring is the foundation for Success. When someone genuinely cares, they will do the Right things on their own. They will not need someone observing them or giving them a bad report to inspire them to step up. Those who care will do the right thing. Period.

If a Coach can't lead a team to success after 2 or 3 seasons, get rid of him / her or bring in a new head coach. A New leader must be brought in. Great teams are not made during the season, there are 9 months outside of the season that can make a BIG impact towards the success of a the athletes.

Administrators have to be forward thinking and often need to find the methods and ideas for the coaches to implement. Turning a blind eye to the Coach who keep delivering a poor product is unethical and ultimately hurts the kids. Last I checked, EVERY SCHOOL says that our priority is the kids.

If I had a losing track record as a Strength & Performance Coach, my business would be GONE. No one would show up at The Underground Strength Gym. If a restaurant has crappy food and crappy service, that restaurant will go out of business. It will not survive unless the chef, the food, the management and the servers change for the better.

In schools, they don't have to change their ways because they don't go out of business, there is no fear of losing their jobs or losing anything for that matter. You can show up and be average day in and day out (or less than average) and still not lose your job.

Very rarely does someone get let go or demoted in public schools, VERY RARELY. Why? The politics protect the wrong people & Athletic Directors are not directing the Coaches how to step up. It is HARD to guide and lead others as an Athletic Director if The AD himself doesn't tell the Coach to step it up.

Until change happens, these coaches and administrators can show up and punch the clock every day. The kids deserve better. As I always say, the kids don't know what they don't know.

Kill the BS politics where we hire based on family, friends and favors. This doesn't mean that your family member isn't a good coach, it means that the BEST man / woman should get the job. Period. EARN it.

The kids deserve excellence and they don't know what they don't know.

The BEST way to step up is to CARE. CARE with ALL your heart. When you care, you are constantly seeking out better ways.

When you Care, You are constantly evolving and you thrive on change because you always want to get better, even if it's just 1% better, you know it ALL counts!

The Coaches & Athletic Directors who are not doing great things are those who:

  • The Coaches & Athletic Directors Resist Change and Resist Evolving. They think they're "good enough" or have excuse and blame others for their lack of success. Responsibility for the good AND the bad is key. For results to change, the actions MUST change.
  • The Athletic Directors Turn a Blind Eye to the Coaches who Do Not Lead Successful Teams and allow the sub par to continue.
  • The Athletic Directors and Coaches are living in the past. 'We always did it this way" or they live on their success from back in the day. GREAT teams must constantly be built UP. The great teams from the 70s, 80s, 90s, etc are GONE. The truth is NOW.
  • Invest in PEOPLE. From the university level to the high school, I see some BIG investments in equipment. In the colleges we see weight rooms that are MILLIONS of dollars and in high schools I see weight rooms that have collegiate style set ups, BUT, they still want the Phys Ed teacher to run the weight room and in colleges they get paid below average while working in a world class weight room.

Invest in people first & foremost.

Regardless of your career or endeavor; be it an Athletic Director, a Coach, a Chef, a Cop.... Whatever you are..... do it to be the BEST. Period. Be AWESOME. Get better every day. You owe it those you serve and you owe it to yourself.

To improve ourselves and to improve as a society, We MUST return to more Spartan like times. There is simply NO fear out there for being average or less than average. Excuses are handed out and if you don't perform you are carried along.

Got comments / questions?

Drop them below and share this message with ALL who need to hear it!

Live The Code 365,

--Z--

Consulting Services for Schools, Coaches & Teams / Business Organizations - Contact Zach HERE

6 Responses

    1. Fired UP for EXCELLENCE!

      I wanna see kids succeeding so we need:

      – GREAT Athletic Directors with HIGH standards of excellence

      – Parents who do NOT complain when kids work hard or work beyond “normal:”

      – Teachers who Constantly seek EXCELLENCE

      – KILL politics BUT that will never happen. NEVER.

      So, we need The teachers + ADs to be excellent themselves, then, Parents Must stop making excuses for their kids!

  1. Max Fortuna says:

    Agree 100% – baseball program here is going on 6 straight losing season – four straight with the current group. There is a new excuse for losing every year. Coaches do everything you are talking about.

  2. How do I go about getting rid of the sub par football coaches in my sons district? From the middle school on up, its awful! We do not win games and the boys are hardly able to put a score on the board. The middle school coach told us at the parent meeting that he’s been the head coach for 33 years and he will not be fired for losing every game this season and that the boys are not going out to the football field to win games, they are learning how to be men on the field! By the way, this Sycamore School District, Cincinnati, Ohio. Any advice on how to make change happen would be appreciated! Thanks

    1. Nikki – this is heartbreaking to hear, and it happens everywhere.

      I will answer more in depth on the podcast but for now, this reminds me of when Manasquan wrestling was losing so badly, and kids were getting injured severely.

      I know a kid who broke his leg, first year wrestler thrown to varsity.

      Another kid was air lifted to a hospital because his shoulder was damaged so severely it almost severed an artery.

      Now, here’s what MUST happen:

      – Parents are the tax payers, they must get together and meet with administration. I would have a plan in place where you discuss points not just about winning, but about kids being in a dangerous place and at risk of greater injury due to poor coaching

      – Parents need to find a way to get another coach for youth and high school.

      – Find a local Strength Coach and raise money to get your boys, the ENTIRE TEAM trained up.

      Cincinati has plenty of places to find a coach. Get those kids strong, fast and confident with a GREAT coach.

      That is a BIG plus and it can and SHOULD be done in season. I know there is a lot of practice but middle school kids who are super busy can and should train 2 x week for 30 minutes.

      Again, the parents MUST go to administration and board of ed meetings to discuss this. Schools should NOT be accepting of subpar coaches. If this is truly all about the kids, they have to find better coaches.

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