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STRONG Life Podcast 528 🎙️ BEST Advice I Ever Got as a Strength Coach / Gym Owner
Underground Strength Con is Brought to you by https://TurnKey.Coach
20+ years ago I remember something something powerful that a mentor of mine said in front of hundreds of Coaches at a Ryan Lee event.
Ryan Lee's live events were absolutely amazing. We were all so hungry to learn, network, share, strategize and overall get invigorated from the energy in the room.
Ryan's events would have hundreds of Coaches in attendance, traveling from all around the world.
During his presentation, I remember Alwyn Cosgrove asked the room full of hundreds of Coaches:
Stand up if you have a Coach?
Maybe 4 Coaches stood up in a room of around 400! I was NOT one of them!
That statement hit me like a TON of bricks!
And that memory hit me again as I've been reaching out to countless Coaches who have opted in for more info on The Underground Strength Con.
When I speak with Coaches about Underground Strength Con, many are scared of stepping away for a weekend.
I have felt that fear and anxiety of stepping away and I learned, that is exactly why I must step away. It means there is a lot missing and I need better systems, more knowledge and more time for myself! YES, sometimes you just have to get away from all the day to day noise.
As a Coach, ask yourself:
- Don't we challenge athletes to get OUT of their comfort zone? Yes, ALL the time.
- Don't we challenge adults to stop fearing strength and to show up, get strong and healthy? Yes, ALL the time.
- Don't we tell athletes to show up in season, no matter how busy they are?
Yes. ALL the time.
Yes, we do all of the encouraging to our athletes but we do NOT hold ourselves to that standard of commitment.
When athletes say, "I'm too busy" - what do we say as Coaches?
We tell them to Make it happen, Stop making excuses.
Why aren't You taking your own advice?
If you're a Strength Coach or Sports Coach, keep on reading:
The strongest business tool to grow your business and impact more lives isn’t a new piece of technology or some marketing hack.
It’s your network.
The "strategy" of being around other high achievers and successful Coaches is the same power of athletes having great teammates vs being the only motivated athlete on a team.
Every time I look at moments of exceptional growth in my company it was always tied to meeting someone who had a new or great idea that I implemented in my company.
I began attending conferences and seminars from day 1 over 20 years ago.
My first live event was 8 PM - 4 AM in Ct. - Yes, going until 4 AM, you read that right!
Afterwards, we drove back to NJ and went to a Jersey Diner, then, NO sleep. I trained and worked. I was so fired up about my business and changing lives through strength that I could NOT fall asleep! That seminar fired me the F--K up!!!
I Built my website that day. Wrote another ebook. Wrote several articles. Emailed Wrestling Coaches, Football Coaches and contacted websites so I could write articles for them.
Back then (2004 - 2005) I was training athletes from my garage and backyard. I grew my membership and my online business - ALL from my garage and backyard.
I was constantly networking and surrounded by Coaches who had their own PT studio, were writing articles for magazines and more. I had NO choice but to grow.
Other memorable moments was in NYC at The Genius Network Mastermind, it was $10K for a weekend. Yes, $10K for a weekend. But, I turned that $10K into $100K before the year ended.
I knew that just ONE idea could transform my business and life. I also knew that sitting home and being "too busy" would never serve me to achieve BIG goals.
I was sitting at tables with entrepreneurs earning 10 - 100 Million per year. Yes, per year! These people elevated my level of thinking to the 100th degree and my network expanded BIG time.
Are you saying YES to average and NO to Greatness?
Comfort is the enemy. You tell it to your clients, but, do YOU truly Live it!?
See you at Underground Strength Con.
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LISTEN BELOW: The BEST Business Advice I Ever Received as a Strength Coach / Gym Owner
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LISTEN BELOW and BIG Thanks to all who have crushed a 5 star review for us, I am grateful and you help spread the word of The STRONG Life:
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At UGSC 3.0 you’ll be in the room with:
- 100+ top gym owners, coaches, and leaders to strategize, share and network - build Together! WIN Together!
- World-class sponsors like Turnkey Coach, Sorinex, Intek, Spartan, Ivanko, Ignite, Simmons Media, MaceFit, and Dynamic Strength to name a few.
- The very people who can open doors and give perspective for your next level in business and Life.
Your network = your shortcut.
This year we are honoring Louie Simmons and Westside Barbell. Every year we will pay homage to a Coach who has impacted out industry of Strength and Sports Performance.
