Why You MUST Read Daily – Part 2


“Properly, we should read for power. Man reading should be man intensely alive. The book should be a ball of light in one’s hand.”

–Ezra Pound


After Part 1 of 'Why You MUST Read', there was awesome feedback and I've had countless requests to bang out a part 2.

Well, here ya go.... Inside this video:

- WHY You MUST Read!

- What books are in The Underground Strength Library VS what books stay beside my bed at night?

- How do I organize reading to inspire myself for work or training?

Check it out.....

[youtube width="640" height="360"]http://www.youtube.com/watch?v=Vwt3nK8YN3A&feature=share&list=UUqfeXppJ0gH-xMteusTeVEg[/youtube]

As mentioned in the video, I'll be giving some special books to the attendees of the next Underground Strength Coach Certification along with unleashing a life changing experience. I can't wait!

See you soon!

Live The Code


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26 Responses

  1. Great points. I also keep certain books in certain parts of the house just to keep me inspired. On another note, the electronic devices that allow us to get in touch with more reading are amazing. For the first time ever electronic books have sold more than physical books. But you just can’t beat having a real book in your hand, or even an audio book. I have books that I will be passing on to my daughter. Books of honor, strength, and of courageous people. Books need to be passed around, even to total strangers, continuing the circle of knowledge. Strength of mind. Thanks for promoting the love and power of reading.

    1. Chris, I LOVE a book in my hand, kicking back on the beach, at the lake or my back yard!

      But, people LOVE technology so very interesting to see how they’ve outsold physical books!

  2. Awesome stuff I made a list of at least 5 goals I want to accomplish this year after hearing the conference you put out last year and reading at least 10 books was on it man I’m going on my third and we’re still in January that’s more that I’ve read last year so these I’ll be ordering soon thanks.

    1. Jose, very awesome bro, psyched to see YOU are a kick ass action taker!!

  3. Love me some physical books… although audio books are awesome in the car, especially on long trips. Listen to “way of the peaceful warrior” by Dan Millman, every day… sometimes twice a day. so…

    I pick up these 2 as gifts for people all the time

    1. way of the peaceful warrior by Dan Millman
    2. the mucusless diet healing system by Arnold Ehret (physical)

  4. Jorge Silva says:

    I find that the books of Pavel Tsatsouline are always interesting and teach something new.

  5. I try to ready at least 3-4 books a month, lately I have gotten so busy I switched over to listening to some on Audible which actually is a great thing if you are driving and what not. Reading is the cornerstone to a sharp intellect in my opinion.

    1) the 4 agreements,
    2) the knack (biz booK)
    3) Thick Face Black Heart
    4) the Alchemist
    5) the war of Art
    6) code of bushido
    7) good to great
    8) Think Big
    9) think and grow rich

    1. Chris, AWESOME list, have them ALL – tell BJJ Pete I said hello and he’s the man!!!! THNX!

  6. Loving What Is by Byron Katie (do the exercises!)
    The Power of Full Engagement by Tony Schwartz
    Thinking Fast and Slow by Kahneman
    The Minto Pyramid Principle by Barbara Minto
    How to Find Your North Star by Martha Beck
    The Halo Effect by Rosenzweig (read this *before* reading any other business books. It critiques the research methodology used in most business best-sellers)

    1. Steve – AWESOME list of books!!! MANY for me to get after! Thnx, brutha!

  7. Success Principles
    All Seth godin books
    Think and Grow Rich
    Start with why
    Goals by Brian Tracy
    Power to the People by Pavel
    Dan John books
    The Underground Strength Manual
    Crush it
    Thank you economy
    10x rule
    If you’re not first you’re last
    MacKays MBA laws for selling
    Essence of Success
    Turning Pro

    1. Corona – YOU, my brutha are well read!!! Your biz and family success reflect that!!!

  8. Pyscho-Cybernetics by Dr. Maxwell Maltz….this is an old book but might be the beginning of self improvement and where many coaches and athletes, like Vince Lombardi and Jack Nicklaus, have formed the basis for their success formula.

    1. Jay – great stuff, you can catch a lot of Maltz on you tube, GREAT info and always great to re-listen to!

  9. keiran halton says:

    Fearless by Eric blehm… Bout navy seal team 6 member Adam brown. Goes from good ol high schooler to strung out drugie to achieving all his goals against the odds and working all the way to one of most respected seals in service

    1. Keiran – Yes, I listened to it on Audio during a road trip, GREAT book, very emotional!

  10. Martin Thelen says:

    Mike Mahler “Live Life aggressively”

    1. That book is great, Mike is one of my earliest mentors!

  11. Anything by Martin Rooney, “Train To Win” & “Warrior Cardio” are both excellent and his blog is particularly awesome.

    1. Yes, I have ALL of Martin’s books. Did U ever see all our videos together?

      I got a TON of sic footage when we trained together!

  12. Conversations with God by Neale Donald Walsch

    Thinkertoys by Michael something, cant remembers

    The artist´s way by Julia Cameron

  13. Zach — you asked for book recommendations and I could go on all day. Here are just a few that I didn’t see people mentioning: Practice Perfect, AntiFragile, The Little Book of Talent: 52 Tips for Improving Your Skills, The Art of Learning by Josh Waitzkin (Josh used the same learning approach to become the youngest chess grandmaster and the world tai chi push-hands champion). Now he is on his way to becoming a BJJ champion. He also used it to excel at Columbia U.

  14. Adam Bennett says:

    “Between a Rock and a Hard Place” Aron Ralston
    “Good to Great” Jim Collins
    Anything by Robert Kiyosaki
    “Never Let Go” Dan John
    “Changi Brownlow” – cant remember the author, but it’s about Australian POWs in Singapore and the Thai-Burma railway in WW2

  15. Crucial Conversations by Patterson et. al
    Motivational Interviewing by Miller & Rollnick

  16. Gates of Fire by Steven Pressfield
    Power v Force by Dr. David Hawkings
    Switch by Chip and Dan Heath
    EntreLeadership by Dave Ramsey
    Words for Warriors by Ralph Puckett
    The Mission, the Men, and Me by Pete Blaber
    Author – Robert Baer (Any Book)
    Author – Malcolm Gladwell (Any Book)
    How to Win Friends and Influence People by Dale Carnegie
    The Genius of Flexibility by Bob Cooley
    The Paleo Solution by Rob Wolff

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