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LIFT STRONG Fundraiser – You In?

This Saturday, our LIFT Strong fundraiser is going down. The competition will be heated and anyone who doesn’t have the eye of the tiger is lunch meat for the rest, it’s that simple. Predator or Prey. Your training will tell

a night at the movies with Joe DeFranco

Wow, what a night Thursday was…. Sorry for the delay on this, I’ve been pretty wiped out since Thursday night 🙂 Stay tuned though, because I will have some cool trip footage of my times Thursday night to be posted

Look in the mirror, dig deep…

As the world becomes a busier and busier place for so many of us, it seems that rather than think for ourselves, and do what is best for us, too many people blindly copy other materials. I’m talking about copying

stories of eatin’ clean and trainin’ mean

I think it’s much easier than people make it when it comes to getting stronger, adding muscle and getting faster….and I mean getting these results FAST! Make no mistake regarding “easy” and “simple”. Easy is walking in the park…simple is

lessons of wolf and man

A few weeks ago one of my clients saw me training before they were about to tear it up. I had about 15 minutes so I tore through some heavy power cleans supersetted with ring dips. He knew I was

awesome day, awesome lunch, awesome advice for you

Today I was at my homeboy Ryan Lee’s Millionaire Workout Workshop. Ryan delivered some hard hitting info and I was sitting front and center to soak it all in. Being a student at all times is critical for success. Should

How I trained an 88 lb. weakling

Slightly over 2 years ago a young wrestler began training with us…. He weighed 88 lbs at the time and was 1 month out from wrestling season in which he would be wrestling at 103 lbs. We had little time

Q & A from a skinny guy and a former inmate

Today I had a skinny guy stop into the gym….after he left the gym next door. The other day, another skinny guy who confessed to being a former inmate stopped by as well. I’m starting to worry who the heck

How to grab strength by the throat!

I have spoken many times before about getting people to respect “strength training”. It does piss me off, to see people whining about not being to get stronger, faster or bigger. I see these same people doing 1 arm dumbbell

Charles Atlas and our 88 lb. weakling

Charles Atlas has the story of the 97 lb. weakling, well, I’ve got one about an 88 lb. weakling. His name is Charlie Frankel. How I met Charlie is quite the story…. It was in the attic of a Church,

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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