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Hero’s Journey: Do You Have The Guts To Say, “F**K YOU!”?

I don’t know how long ago it was but someone gave me a powerful piece of advice regarding life and work, but mostly life…. He was telling me about the day that he looked forward to having X amount of

Eating Yourself STRONG by Ben Greenfield

Eating Yourself Strong Guest Post by Ben Greenfield, Author of BEYOND TRAINING I always talk about the need to constantly learn, to evolve, to listen to your body, to invest in your knowledge & education and to never be “too

SPARTAN Business Advice

I get LOTS of business questions. LOTS. The MAIN problem I see amongst other coaches and entrepreneurs in general is they are too busy following and copying and doing nothing unique or different. In essence, they are not being themselves.

Spartan Underground QnA II: What Is The BEST Way to Prep for Spartan Race?

In this episode of The Underground Strength Coach Meets Spartan QnA Joe DeSena answers the following questions: 1) What is the BEST way to prepare for The Spartan Race? 2) How many burpees does Joe do on average every day

Is The “Perfect Workout” Holding Back Your Bad Assery?

My wife would tell me I HAD to put the air conditioning on for the athletes. I told her I would. I didn’t want her worrying. Then, I told the athletes, if my wife ever asks you guys if I

Dads: Why You MUST Be STRONG

Sometimes I feel my heart actually hurt. It actually, truly does ache. This September will be the FIRST year that BOTH of my kids will be in school full time. Since they’ve been born, I’ve been used to them knocking

10 Memories From 6 Years Old & 20 Pieces of Advice for My Son On His 6th Birthday

June 26th, 2014 Today my son turns 6 years old. Time flies too fast. I track time with my own memories. I remember being 6 years old like it was yesterday. Here I am, 38 years old and I worry

All The Good Things In Life, Money Can’t Buy – Cyborg Documentary

MANY Business “experts” will tell you how to run a business to make money. Yea. YOU get that money, boy! Systems. Team Building. Levels of Ascension. I get that. I do these things. But wanna know what VERY FEW people

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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