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SPARTAN Business Advice

I get LOTS of business questions. LOTS. The MAIN problem I see amongst other coaches and entrepreneurs in general is they are too busy following and copying and doing nothing unique or different. In essence, they are not being themselves.

Spartan Underground QnA II: What Is The BEST Way to Prep for Spartan Race?

In this episode of The Underground Strength Coach Meets Spartan QnA Joe DeSena answers the following questions: 1) What is the BEST way to prepare for The Spartan Race? 2) How many burpees does Joe do on average every day

Is The “Perfect Workout” Holding Back Your Bad Assery?

My wife would tell me I HAD to put the air conditioning on for the athletes. I told her I would. I didn’t want her worrying. Then, I told the athletes, if my wife ever asks you guys if I

Dads: Why You MUST Be STRONG

Sometimes I feel my heart actually hurt. It actually, truly does ache. This September will be the FIRST year that BOTH of my kids will be in school full time. Since they’ve been born, I’ve been used to them knocking

10 Memories From 6 Years Old & 20 Pieces of Advice for My Son On His 6th Birthday

June 26th, 2014 Today my son turns 6 years old. Time flies too fast. I track time with my own memories. I remember being 6 years old like it was yesterday. Here I am, 38 years old and I worry

All The Good Things In Life, Money Can’t Buy – Cyborg Documentary

MANY Business “experts” will tell you how to run a business to make money. Yea. YOU get that money, boy! Systems. Team Building. Levels of Ascension. I get that. I do these things. But wanna know what VERY FEW people

How To Be The BEST At Everything You Do

A high school senior sent me a frantic e mail 4 weeks into his season. The FINAL season of his high school career. He would NEVER get this chance again. He wanted to be the best. He wanted to silence

Russian Wrestling Training

Around 2003 I read the book ‘Secrets of Soviet Sports & Fitness Training’, today is called ‘Russian Secrets…. Dr. Yessis wrote the book in the early 70s, before I was born I believe. I was amazed at how The Russians

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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