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Do NOT Conform, Be ALPHA

When you are in your 20s you don’t see the slight differences among people. You’re just living it up. You’re moving forward. Then, you hit your 30s and you’re charging forward in your own life, so you just put your

Training In Your 40s & Strength Coach Start Up Tips

I can’t believe I am writing an article about “Training in your 40s”….. I remember training in my teens and 20s. The saying Time goes fast is a severe understatement! The Ultimate Warrior used to tell me that he would

Deadlifts, Westside Barbell & REFUSING TO BE AVERAGE

There’s running a business and then there’s the fire in your heart that has NOTHING to do with your business. Here’s some intense thoughts on: The athletes I train / don’t want to train The influence Louie Simmons has had

Running A Part Time Strength Coach Business

From the first week I opened The Underground Strength Gym warehouse gym, I got MORE phone calls from aspiring Strength Coaches than I did from parents of athletes. THAT was scary! I’m out here trying to build savages and I’ve

Joe DeSena | How to Be Happy, Tough & Successful

STRONG Life Episode 111 with my man Joe DeSena, SPARTAN Race CEO. As always, chatting with Joe is inspiring to another level and then some! Joe was in Tokyo while I was in NJ during this call. Before we got

QnA | Underground Strength Gym Franchise | Clawing for Inches

I try to hit home to people that I am a normal dude. NO special talents. Never had a long list of accomplishments, but, as I’ve gotten older and gained more life experience, I learn the advantage of what I

The UPenn Crew: NOTHING Worth Having Is Comfortable

Episode 110 of The STRONG Life Podcast is with Jim Steel (Head Strength & Conditioning Coach at UPenn) along with his assistants, Cristi Bartlett and Tracy Zimmer. Check out some of their training videos below (BIG Numbers + BIG Reps)

How to OWN The Day: Tips On “Quitting”, Tough Times & Success Mindset

I love getting your questions and answering them. This question came in via my Instagram. My goal? To HELP YOU! Whatever it takes, that’s what I want to do. The weight room and getting STRONG is the vehicle to help

Age Doesn’t Matter: STRONGER, Faster, Tougher STRENGTH Tips

In a world filled with entitlement, excuses and complainers, NOW more than ever is the time to spread the word on being STRONGER both in and out of the gym. Every time I hear someone complaining about something trivial, something

Turning Pro, Regardless of WHO You Are & What You Do

Why do I send e mails every morning? Because only writing e mails when I feel like it is the sign of an amateur. Yesterday while doing a Instagram Live I was asked how and why I am still so

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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