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Training to Be HARDER to Kill

I’m finishing up a week here in Florida with my kids. It’s the first time we’re without the wifey and let me tell ya, the first few days were brutal….. Emotionally, we’re used to operating as a team….. I had

Developing Mental Toughness & The Importance of Your Training Atmosphere

Your training atmosphere can either build your mental toughness or put up road blocks in developing mental toughness. Your Training Atmosphere is key. Some will say you must have loud music and you must be surrounded by other highly motivated

Potential Is BS, Reality Is The TRUTH

I heard something recently and it has me changing my mind and changing the things I find myself telling others. It has to do with your potential and your actions. I used to view the training and coaching we do

The Iron NEVER Lies

It was just me and my best Dude. My son. We were going out to eat that night with our friends and I remembered what kind of person I was last time I missed my workout. I wasn’t the most

STRONG Life 64: ALL Business QnA for Strength Coaches

Here we GO! Episode 64 of The STRONG Life Podcast where I answered a TON of Business Questions for Strength Coaches and Gym Owners. This episode brings the HEAT so don’t listen if you’re sensitive. The language is the type

The 7 BEST Exercises to OWN Your Training

Above, Photo of Navy SEAL, Jocko Willink’s Garage Gym Aftermath. Here I am, the day after an emotional fundraiser for The Navy SEAL Foundation. After the fundraiser ended I was hit with a TON of emotion. Sharing the reason WHY

3 Reasons To Train Like A SAVAGE

Men need to train like uncontrolled savages & stop being so damn pretty when it comes to training & workouts. Start doing this at least SOME of the time. Not all of the time, but 1 x week, make it

Deadlifts, Rocky & Navy SEAL Inspiration

— Strength Today VS Strength of Yesterday — When I was a teenager, strength was measured in numbers. Numbers on the bar. That’s all. Then, when I reached my 20s, I began viewing strength differently. I attached strength to more

STRONG Life Ep 63: The Problems with Waiting for Perfect

In Episode 63 of The STRONG Life Podcast I dig into the problems with waiting for “that perfect opportunity” or “the perfect time”. There is NO such thing as perfect. Everything we do is flawed in some shape or form.

You Can’t Fake STRONG

I’m coming off a high after last weekend’s USC Cert + Travis Mash’s Learn 2 Lift Seminar. We blend our 2 methods together because it all blends perfectly. It’s a combination of our almost 60 years of combined training knowledge.

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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