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WHO Are YOU? The Man In The Arena vs The Spectator

I’ve been doing some soul searching lately and I will likely do less putting info “out there” such as videos, instagram, etc and more focusing on grounding on myself. My energy gets pulled when I frequently catch myself more dedicated

Deadlifts, Westside Barbell & REFUSING TO BE AVERAGE

There’s running a business and then there’s the fire in your heart that has NOTHING to do with your business. Here’s some intense thoughts on: The athletes I train / don’t want to train The influence Louie Simmons has had

How You Do ANYTHING Is How You Do EVERYTHING

I had a conversation with a friend of mine recently about running a warehouse gym, employees and “doing a great job”. It’s my mindset when I think of the great quote, How you do Anything, Is How you do

Running A Part Time Strength Coach Business

From the first week I opened The Underground Strength Gym warehouse gym, I got MORE phone calls from aspiring Strength Coaches than I did from parents of athletes. THAT was scary! I’m out here trying to build savages and I’ve

Mental Toughness Workouts for Peace of Mind

I recall my high school years of training for hours on end. I would get dropped off at the gym and literally live there until the gym would almost close. Endless hours of training seemed “normal” to me. Everyone has

Don’t Complicate Your Training: Strong is STRONG & Training is TRAINING

Training doesn’t need to be complicated to be effective. Growing up in the 80s and 90s gave me insight to the times of YMCA weight rooms filled with York Barbell Equipment and men who were built like brick sh*t

Joe DeSena | How to Be Happy, Tough & Successful

STRONG Life Episode 111 with my man Joe DeSena, SPARTAN Race CEO. As always, chatting with Joe is inspiring to another level and then some! Joe was in Tokyo while I was in NJ during this call. Before we got

QnA | Underground Strength Gym Franchise | Clawing for Inches

I try to hit home to people that I am a normal dude. NO special talents. Never had a long list of accomplishments, but, as I’ve gotten older and gained more life experience, I learn the advantage of what I

How to Use Barbell Basics Strength Training For The WIN

It was 1990, The Summer after freshman year and I was finishing up my days traveling to the Metuchen YMCA. At the time, the weight room was down stairs, a small dungeon filled with York Barbell Weights, a York Isometric

The UPenn Crew: NOTHING Worth Having Is Comfortable

Episode 110 of The STRONG Life Podcast is with Jim Steel (Head Strength & Conditioning Coach at UPenn) along with his assistants, Cristi Bartlett and Tracy Zimmer. Check out some of their training videos below (BIG Numbers + BIG Reps)

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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