Mental Toughness

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George Hackenschmidt, The Russian Lion – Wisdom From 1908

In 1908, the book ‘The Way to Live’ was released. I began reading The Way to Live around 2002 and it inspired me beyond words. The simplicity. The power. The effectiveness of brilliance with the basics. I LOVED George Hackenschmidt’s

Navy SEAL Life Lessons & The SEALFit 20 X Challenge

The year was 1993. I was 17 years old and had to wrestle off for the opportunity to wrestle in the districts my senior year. I clearly remember that quickly into the match I had a feeling of rapid fatigue

Grease The Groove (GTG) For Greater Strength [Training for Life]

Grease The Groove is a technique I learned many years ago when reading a book from Pavel, Power To The People. Essentially, you perform an exercise of choice several times a day, several times a week (4 – 7 x

The TRUTH About Heavy Lifting & Building Muscle

I was scared to go to this one gym. I felt I had to earn my way into training there. I wanted to be at least somewhat respected when I got there. The bodybuilders from that gym were winning all

Bodyweight Bodybuilding Inspiration Winners

This is TOUGH! ALL the videos from The Bodyweight Bodybuilding Inspiration Contest moved me, inspired me and some really touched my heart. During these inspiration contests I realize how tough it is to choose just one prize winner. This is

Tire Flip Instruction – Strongman Training Technique

After our recent Lift STRONG fundraiser, benefiting Leukemia & Lymphoma Foundation, I saw how countless athletes had NO clue how to properly flip the tire, especially the heavier, 600 lb tire. Even the guys who were built like brick shit

How To Build An AWESOME Home Gym / Garage Gym

There is something PURE about training in your very own home gym – be it the garage, basement, backyard or spare bedroom…. Heck. I’ve heard of some home gym set ups in people’s kitchen’s! No matter where, there is magic

QnA: “MAN Strength” – How To Get It & Lessons from Chuck Sipes

Above, Golden Era Bodybuilder & BadAss, Chuck Sipes, Hiking During His Regular 4 Week Mountain Treks While Working For The California Youth Authority. I recently received an e mail regarding something that hits home to me, BIG time. This question

POWERFUL Navy SEAL Speech from Richard Machowicz

I’ve learned a TON about myself, the TRUE meaning of TEAM, quitting, being mentally tough and succeeding in life and business during the past year than I have in a lifetime. It’s been an amazing evolution as I learn more

Iron Roots Podcast Ep. 1 | 5 X 5 Strength Training + The Power of Push Ups

Here’s your Underground Strength Challenge for this month along with Iron Roots Podcast episode 1 where I dive into the History behind the 5 x 5 strength training program! It’s ALL about the basics in this one, post your comments,

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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