Motivation

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Navy SEAL Gives His Top 5 Mental Edge Tips To Live By

Tip #1 Believe in Yourself This is the foundation of mental conditioning. If you don’t believe in yourself and have self confidence then all other techniques will not work. How do you do this? Use physical conditioning as your method

Dominate In Training AND Life: Tips from Myself, John Jesse & WARRIOR Man

Regardless of the type of athlete you are, your training and your mindset should be focused around these 3things:

How To Use StrongMan Workouts For Mental Toughness, Strength & Power

When utilizing strongman training for athletic performance there are various ways to implement the exercises and methods for different results. Whether you need more muscle mass, more strength, more speed & power or perhaps greater mental toughness, you can tweak

Be An Ass Kicker, Dream BIG, GO BIG & Achieve BIG!

Most people get a job, raise a family and then they die. STOP being afraid. Just fucking GO for it. I’ve been down before, plenty of times. I’ve been beaten down, held down, cheated on, stolen from, hated, doubted and

Tough Mudder Ass Kicker Against Doctor’s Predictions

I LOVE success stories when they come my way from guys & gals attacking our Underground Strength workouts and kicking ass as a result. ALL serious athletes have a Coach. I say the same in business, ALL serious entrepreneurs have

You Can See It In Their Eyes

The eyes say a lot about the person. You can get a vibe from someone by looking at their eyes. If you’ve seen Rocky III, you recall Apollo talking about “that look”. The Eye of The Tiger is what Apollo

Breaking The Rules Of Traditional Strength Training & Muscle Building

I came up learning from the Golden Era Greats of Bodybuilding and the late, great John Kemper, the owner of Diamond Gym. These men were strong, jacked and ripped. They lifted heavy and often did supersets, even with the big

The Desire To Be GREAT & WHY I Achieved Success As A Coach

If you want to be GREAT at something, then you need to LOVE that thing and genuinely CARE for that thing from the deepest core of your heart, soul & spirit. The caring and love you have for something will

WHY Iron History Is SO Important

I’ve traveled around the country and have done some crazy things to get my hands on vintage, historical strength training equipment. This article was written in 2010. This was a time when I rarely came across collectors. People flipping vintage

9 Lessons Learned At Sorinex Summer Strong – Pt 1

Here’s a recap of just some of the lessons learned at Sorinex Summer Strong. More than just lessons, these were the main themes that simply kept coming back around, full circle. If any of the lifters and coaches disagreed, it

"Zach Even - Esh is the Charles Atlas of Powerlifting / Weightlifting / Athletic Training. He is a walking inspiration. A kick in the ass for all of us."
- Steven Pressfield, World Renown Author
War of Art & Turning Pro

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