I've got NO time and ZERO TOLERANCE for excuse making lazy folk. Seriously.... Shut Up and get INTENSE. Do some Research & STOP telling me you don't have time. People seem to have PLENTY of time to WASTE endless hours every day on Instagram & Facebook. Do NOT get fancy on me. Do NOT tell me about YOUR special program. YOU are not Special. … [Read more...]
Why You Need Squats & Deadlifts to Strengthen the Mind AND Body
Sometimes you gotta clear your head. And for "normal folk", that means getting a few beers, maybe drink some wine. For people like Us, that means squats and deads. Yes, we're organized and planning our training. We've got a goal set, whether it's your first time squatting 315, deadlifting 500 or more, you've got goals. But it goes deeper than that. It's not solely about the numbers. It's about clearing your mind and experiencing what we call Iron Therapy. … [Read more...]
The Iron NEVER Lies
It was just me and my best Dude. My son. We were going out to eat that night with our friends and I remembered what kind of person I was last time I missed my workout. I wasn't the most pleasant person to be around, let's put it that way. I knew if I could get in a few deadlifts and some calisthenics I would tame my inner animal for at least the next few hours. My son was with me and we had less than 20 minutes to spare. He went into the office and turned on the TV. It reminded me of Henry … [Read more...]
Limited Edition Underground Strength T Shirt [March, 2015]
Let me explain to WHY this shirt is important and why it's the most BadAss shirt we've ever released.... Every shirt I release has a special and unique meaning to them. When you put on our shirts, I want you to FEEL your Inner Warrior speaking to you. Maybe I'm just a deep guy or an intense guy but I don't want to change or try to hamper my passion. I want you to embrace it and become STRONGER because of it... … [Read more...]
The Secret To Building Muscle
Two important videos to watch today..... Let's cut through the BS, stop settling for LESS than your TRUE Best, STOP searching for the holy grail of fat loss or muscle building. Most of the time you just gotta buck down and start Lifting Like A MAN. Period. End of Story. In these 2 videos, as fired up as I get, as fired up as Warrior gets, it's Passion coming through. We see that YOU are capable of more. When I see people accepting less of themselves, I get fired up. Check these 2 videos..... … [Read more...]
Henry Rollins on Iron, Strength, Pain & Greatness
Article by Henry Rollins 'Iron' I believe that the definition of definition is reinvention. To not be like your parents. To not be like your friends. To be yourself. Completely. When I was young I had no sense of myself. All I was, was a product of all the fear and humiliation I suffered. Fear of my parents. The humiliation of teachers calling me "garbage can" and telling me I'd be mowing lawns for a living. And the very real terror of my fellow students. … [Read more...]