“Better to Live Your Dreams Than to Dream Your Life”
The USC Cert is a life changing weekend, for those who attend and for myself.
I get to meet hungry Strength Coaches…. hungry to turn their passion into profits with a burning desire to leave behind a life that feels unfulfilled with a job that makes them miserable. Been there and done that and it damn near killed me.
I am NOT a believer in “Just Do It” without some planning and a strong foundation. I DO, however, believe in making the jump and putting yourself in uncomfortable situations that push you to elevate your game, whether it be life, business, fitness, etc.
Ya gotta push the envelope or you’ll end up living a life of quiet desperation, wishing you did this or that. A close friend of mine once told me: “Why tell people that you dream of this day or dream of doing something, why not life your dreams instead of dreaming your life?”
He musta told me that when I was in high school, I was 15 I think, some 20 years ago, and I never forgot those words.
Food for thought….
Hope you got fired up and enjoyed some highlights and feedback from The USC Cert.
Next Cert is around the corner at The Underground Strength Gym, check the details HERE
Question for YOU: The quote at the very top was shared to me MANY years ago, perhaps when I was 15 or so by a friend while I was in Israel. I STILL remember the day he explained it to me and it drives me to follow my passion. What is Your Favorite Quote that has resonated with you for many years?
Peace
–Z–
PS: Do what you love. Find a way to make this a reality, rather than a dream. Time goes waaaay too fast and time is one of the FEW things you can NEVER replace once it’s lost. If you’re a Strength Coach or warehouse gym owner or aspire to be, then YES, that means making the trek to NJ a life changing weekend.
PPS: For updates on upcoming certs, business info, biz coaching, etc. please click HERE
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Filed under Articles, Calendar, Kick Ass Business, Kick Ass Life, Success, Underground Strength Show, Videos by on Jul 13th, 2011. 12 Comments. 
Bringing together all the athletes is critical for creating an unbeatable environment.
1 on 1 is dead, it’s boring and doesn’t elevate intensity anywhere near what could happen with a crew of motivated beasts.
This is part 1 of our X Mas Eve, morning Underground Strength Gathering.
Stay tuned for part 2 of our X Mas Eve morning, Underground Strength Gathering!
What did you do on the morning of X Mas Eve?
Kill it!
–Coach Z–
PS: On Friday, January 9th, from 7 pm till 8:30 pm, I am holding a Strength Gathering at my gym, FREE to members of http://UndergroundStrengthCoach.com and FREE to those attending The Underground Strength & Powerlifting Seminar. This seminar is gonna kill, a few spots left if you wanna experience a no holds barred seminar where anything goes!
PPS: Wanna know how I operate a successful gym, with minimal overhead, and lots of profit, doing what I love? Then become a Certified Underground Strength Coach and start making money doing what you love!
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Filed under Announcements, Articles, Calendar, Strength Building, Success, Underground Strength Show, Videos, Zach's Workouts, muscle building by on Jan 3rd, 2009. 5 Comments.
Stuck in a dead end job?
That’s YOUR choice.
I hear of people WAITING for work to pick up.
FUCK THAT!
Go out and make business happen.
In this video you’ll see two certified Underground Strength Coaches talking about living their dreams, NOT dreaming their life.
Joe DeFranco chats about how and where he started briefly, but more of that is HERE.
Yes, it takes “balls”, if you will, to take the jump.
4 years and 2 months ago I payed Joe DeFranco for an in person consultation. It took 6 months to set up. 6 MONTHS! I understood the power of investing in my business knowledge to learn from someone who was doing what I wanted to do.
Check the video below and feel free to post comments and / or questions for me.
Isn’t it time you started killin’ it?
–Coach Z–
PS: The Underground Strength Coach Certification teaches you my exact training and business system, A – Z. No need to go in debt, get loans, investing partners or any of that shit. I’ll teach you how to become profitable in your business asap. Only 12 are accepted into each course, act fast or stay miserable dreaming your life.
It’s time to take life by the balls, there is no other way…
==> http://zacheven-esh.com/coaching.php
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Filed under Announcements, Articles, Calendar, Q & A, Success, Underground Strength Show, Videos, marketing by on Jan 1st, 2009. 2 Comments.
Wow, on my birthday, an old friend and a BEAST, Johnny Wasiscko stopped by the gym to say Happy B Day. I asked him what’s new & he said preppin’ for strongman comps and the Arnold Grip Contest….
It was the day before the Lost Secrets of Strength Development, so, I said sh*t, let’s train and kill it w/a grip contest.
This got wild and we really got carried away breaking all the rules and doing everything that made NO sense at all! These are the best and funnest workouts!
Enjoy and post your comments below!
I’ve said it a million times before…
Strong Hands = Strong Man…. Plain and Simple!
Kill it!
–Coach Z–
PS: Want some sick, sick Grip Strength Training info? Check it out here: ==> http://GripExperts.com
PPS: Want to do what you love? Then f**k this stupid recession and get on with it. Do what you love, don’t talk about it, DO IT!
Kill it here: ==> http://zacheven-esh.com/coaching.php
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Filed under Strength Building, Success, Underground Strength Show, Videos, Zach's Workouts, muscle building by on Dec 18th, 2008. 8 Comments.
I have never used such a training tool that forces you to GO, GO, GO and can whoop your ass in such a short time.
Well, let me rephrase that: These Battling Ropes rank up there with the prowler and high rep kettlebell snatches.
These ropes are an amazing tool. They develop full bodt stamina, mental toughness, grip strength endurance and power endurance.
There is NO slow with the battling ropes, it’s ALL power output, or as their creator, John Brookfield says, this is velocity output – always at high speeds.
For the Strength Crew at The University of Louisville, they battled the kettlebells, they battled the prowler and now they had to battle the ropes.
Let’s see who wins the final challenge….
That’s the end of our 3 part video with the crew at Louisville.
What did you think?
Post your comments below.
Kill it!
–Coach Z–
PS: Want to learn how to do what you love AND become a kick ass success with your knowledge? Learn my A – Z Blue Print for running a successful business, allowing me to do what I love and start living my dreams, NO more dreaming your life, start living your dreams.
==> http://zacheven-esh.com/coaching.php
PPS: Those who become Certified Underground Strength Coaches also get continued support in business and training, ensuring that you become a success. It ALL takes action. If you’re a procrastinator and waiting for the perfect time, the perfect day and the perfect situation, you will NEVER make it in this field, let alone this world. It’s time to kill or be killed.
Let’s GO! ==> http://zacheven-esh.com/coaching.php
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Filed under Articles, Calendar, Strength Building, Success, Underground Strength Show, Videos, Zach's Workouts, marketing, muscle building by on Dec 17th, 2008. 4 Comments.
Fellow Beast and certified Underground Strength Coach, David Lee put this highlight together from a seminar Joe DeFranco and I did 2 weekends ago.
Make no mistake about it, this seminar was as much a dream to me as it was to those who attended.
Watch below….
Why was this seminar a dream of mine?
You see, 4 years and 1 month ago, I made my way to north Jersey to get a in person consult with Joe DeFranco.
It took 6 months to set up.
I never gave up.
I refused to stop e mailing Joe until he told me to “Fuck Off” – but, he NEVER told me to fuck off.
He finally named the price, date and time – I NEVER took his time for granted. The VERY first time I e mail him about the consult I told him to name the price and I’ll make it work.
This was 2 weeks out from my wedding, I still remember that day.
The meeting took place in that little storage closet transformed into Joe D’s original dungeon.
As time went on, Joe and I became good friends. As the years continued, I earned his respect. I never asked for things for FREE, I understood the unsaid words of a Gladiator, which was to walk the walk and earn my respect and friendship.
In this world of business, there are many, many sneaky people who want to burn you and bring you down, Joe had been there and I was experiencing it myself, but being genuine and being a fellow jersey homeboy maybe we saw eye to eye easier….
Then, during the summer, after training at Joe’s gym, he spoke about doing a seminar together.
And on the day we kicked off the seminar, man was I rollin’ with goosebumps.
The entire crew was hyped like nothing I had ever seen, awaiting for Joe and I to come out and kill it.
We spoke in his office for 1 minute before we went out and gave each other a pep talk.
I joked with Joe & told him not to be nervous and that I knew this was his first time speaking in front of an audience. We laughed and headed out to kick start the first ever ‘Lost Secrets of Strength Development’ and kicked off what was the coolest damn seminar I ever experienced.
It was a VERY unique gathering and it knocked everyone’s socks off!
The next seminar I’ll be holding will be at my gym, January 10th, with AJ Roberts.
But, I am doing something very special…
The night before, after my clients are done, from 7 until 8:30 pm or so, we will have a Strength Gathering, where any of the attendees can come to the gym, train, talk shop, hang out and do whatever the hell they want.
AJ & I will be there, and, my homeboy Smitty from Diesel Crew will be hanging out with some of his homeboys.
I’m sure a grip contest will bust out, some crazy Kettlebell work, stone lifting, anvil lifting and the chalk will flying and the rusty iron will be flying.
Don’t miss it, I am closing registration to this event on December 31st..
20 spaces are available and we’re about half way full.
Sign up Here:
==> http://combatgrappler.com/aj-zach.html
Until the next time,
Kill it!
–Coach Z–
PS: Sign up before space fills up, 20 is the max, no exceptions!
==> http://combatgrappler.com/aj-zach.html
PPS: Take it a step further, learn my entire blue print, A – Z for making dreams come true. This is for the SUPER SERIOUS, it’s The Underground Strength Coach Certification!
==> http://zacheven-esh.com/coaching.php
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Filed under Announcements, Articles, Strength Building, Success, Videos, Zach's Workouts, marketing, muscle building by on Dec 16th, 2008. 6 Comments.
It wasn’t too long ago I was maybe like you, or, maybe even worsed off.
$20K + in debt (that’s Negative money!), struggling to keep up with the fast pace of the world while barely making enough money, and this is even while living at home with the parents!
Even when I had a Masters Degree, I was stuck in debt, and no, not because I payed my way through school, my work actually reimbursed me, the bottom line was that making 50 – 7- grand a year didn’t do jack shit for doing things like fixing up an old house, paying rent, putting food on the table and paying the typical bills like heat, electric, phone and my car.
It took me 4 years to start earning 6 figures through my business, and honestly, I believe YOU can do it faster.
Why do I believe you can do it faster? Because I’m going to teach you how to avoid ALL my mistakes, which should cut your time down considerably.
The bottom line: You can start doing what you love, working with only who you want to work with and make a great living doing so.
I don’t like to emphasize the money aspect here, but it’s a dead honest truth – you need money nowadays to make it, especially if you have a family.
Plus, the constitution did say you have the right to pursue happiness, am I wrong here?
Oh yea, you won’t have to work 8 – 10 hour days training clients like the majority of other trainers. Those days are gone. Your free time can be spent with family, friends or growing your online business WITH your offline business.
Gotta love the multiple streams of income 
Watch the video below and I would love to hear your comments…
Ready to kill it?
Ready to start doing what you love?
Ready to make a great living doing what you love?
Procrastinate or take action and kick ass. You Choose.
Kill it!
–Coach Z–
PS: Want to become a Certified Underground Strength Coach? Click HERE and take action NOW.
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Filed under Announcements, Articles, Calendar, Success, Videos, marketing by on Dec 12th, 2008. 2 Comments.
For weeks I would see different planes flying overhead.
I would stare at them, every single one of them.
I was beginning to think of not wanting to be on a plane.
I was thinking even more about doing what I love, and, how much longer and how many more things will I do in my life that are NOT what I want to do.
Would I draw the line?
When would I draw the line.
Should I suck it up, or have I sucked up enough?
For days it felt wrong. Going away again, getting on a plane, and again, doing 1 more thing that is NOT what I love.
Do what you love I always say, follow your passion.
Dan Kennedy speaks of creating a business that governs YOUR rules – for one guy, it meant never wearing a tie unless it was a funeral.
Will I never get a plane? Hardly – it’ll happen again.
But, being on the plane, just about ready for take off, I said “F**k this” – got up and told them I need to get off the plane.
I did.
I walked off.
I drew the line.
I began the very beginning of creating a business around my own rules.
Gene Landrum speaks of breakdown to breakthrough – well, this was my breakdown period.
It was the straw that broke the camel’s back.
This is the year where “real work” ends and my passion begins. These are THE years, lose them now and you can never get them back.
Flight 518….it never happened….but now MORE things will happen….
BIG thanks goes to my wife, for her support, my kids, for their amazing love although they don’t really know it yet, my mastermind crew who supported me and my friends who supported me.
Sometimes it’s rough and tough, but we all make it through these times.
Kill it!
–Coach Z–
PS: The beginning of you living your passion can begin at http://KillItMarketing.com
PPS: No flying? Hmmmmm…. Kill It Marketing Road Trips coming to a town near you!
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Filed under Articles, Success, Underground Strength Show, Videos, marketing by on Nov 19th, 2008. 6 Comments.
A lot of people telling me they’re addicted to the Underground Strength Show! That is insane! And very, VERY humbling.
On the flip side, will everyone love or like everything I do or every episode? Heck No!
That’s life and that’s business!
You need thick skin if you’re gonna put yourself out there. I am not perfect and have many flaws, as does my training.
So my advice to you: Whatever you love to do, do it. Don’t listen to the naysayers and ignore the jealous ones who will put you down and try to stop you.
I’m addicted to the iron, and I’m gonna show everyone what I love to do and I’m gonna do what I love.
Kill it!
–Coach Z–
PS: Are you addicted to the iron like I am? What else are you passionate about? How can you turn your passion into your career?
PPS: Underground training began for me in my Dad’s garage and backyard. It has evolved into something bigger than I ever imagined, but that was a problem for me back then, I didn’t imagine BIG enough. This is what happens when you imagine BIG:
http://UndergroundStrengthKit.com
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Filed under Articles, Strength Building, Success, Underground Strength Show, Videos, Zach's Workouts, marketing, muscle building by on Nov 11th, 2008. 7 Comments.
Ryan Magin, the BMX Beast, is showing how the Underground has helped him Kill it!
Check the vid and comment below!
I wanna see more vids, so step up and represent!
You will be motivating people around the word to do what they love through the iron game!
It’s not just about the contest anymore, people are out there looking for motivation, let’s give it to them!
Kill it!
–Coach Z–
PS: The contest info is at http://undergroundstrengthcoach.com/contest.html
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Filed under Announcements, Calendar, Success, Underground Strength Show, Videos by on Sep 10th, 2008. 1 Comment.
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