I still remember a BIG name Strength Coach talking sh*t about me when I first began showing my methods on the internet. The guy was, once upon a time, someone I looked up to.
He had multiple facilities around the world and a slew of Coaches working for him. I did find it funny that a guy running certifications around the world with gyms around the world would talk sh*t about a dude training wrestlers and football players from his garage.
It was a sign of his blazing insecurity. Perhaps he saw the fire in my eyes. Haven’t I said you’re either the Hunter or the Hunted? I wasn’t hunting anyone, I WAS hunting my dream though, and that was to own my very own, hardcore gym. One that I could call my own.
I’ve watched other Strength Coaches copy lots of what I do, from videos to web design / graphics and even my personality. I’ve seen other Strength Coaches walk around as if they are entitled to everything. NO respect. How embarrassing it is to see such a thing.
I was certainly the Strength Coach labeled as “Least Likely to Succeed”…..
Problem is, I don’t quit. I don’t stop. I get knocked down and get back up. Again and again and AGAIN.
I’m not slowin’ down any time soon and this is REALLY only the Beginning.
If you’re a Strength Coach with a dream then F**K everyone else and go after it.
Here’s the last crew of USC Certified Coaches going through the paces, the next Cert is around the corner.
Stay tuned for the announcement by becoming part of my Underground Biz Journal HERE.
Enjoy the next 12 minutes of ass kickin’ Coaches going for their dream. Are YOU next?
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Filed under Articles, Calendar, Kick Ass Business, Kick Ass Life, Success, Underground Strength Show, Videos, Zach's Workouts by on Aug 23rd, 2010. 16 Comments. 
I get tons of e mails asking me what to do with regards to starting their own warehouse gym and getting that kick ass vibe happening.
I wrote a HARSH article on Running a Warehouse Gym and pissed off many people in the process.
There is NO simple answer to exactly how to do it. But, there are certainly a few tips I can dish out.
- Be patient, yet Hustle your ass off! Success will not happen overnight, but, EVERY DAY you need to do at least ONE proactive thing to improve your training knowledge, business knowledge AND market your program.
This means you need to be in the trenches training yourself. You need to study the best business models out there so you can learn from those who have blazed a trail ahead of you. You need to connect with people and offer 100 times the value of anyone else so people start learning who you are, what you do and how you can help them.
NOTE: MOST people don’t hustle for jack sh*t. I had a guy attend one of my USC Certifications almost 1 year ago and only now he is starting to connect with local schools, youth sporting leagues, etc. Who needs to wait a year to take action? REMEMBER…I said EVERY DAY, not every 9 months!!
People FEAR working, not just in the Strength Coach Biz but in countless arenas. If you are ready and willing to outwork others you are MILES ahead of the rest.
Invest in your Education – You must soak up tons of knowledge and this means it costs money. When I attended Tony Robbins’ live event it was life changing! It wasn’t free, nor was it cheap. It was over $ 1,000. And it was expensive for a reason….. it was F**ING AWESOME!
I payed BIG Bucks for lunch with Gary Vaynerchuk. We did NOT eat lunch. We sat in a Taco Bell for 1 hour and went ballistic mapping out EXACTLY what I wanna do with my life and how to go about getting “IT”.
I needed clarity and I wanted to learn from people who were BIG time passionate about what they were doing and created a life from it.
Prepare for HATERS & Thieves- People will be PISSED at you for being successful. That is the straight up truth. Get thick skin, REALLY thick skin and learn to say “F**k You” to all the haters. Even your “friends” will hate you for being successful.
Some people who used to be my “friends” are long gone, pissed at me for kicking ass.
Others go to my web site and copy graphics and anything else they feel like cutting and pasting.
In the end, you’ll count your friends on your hand, maybe 2 hands… that’s a BIG MAYBE.
I work so freakin’ fast that the copy cats can’t even keep up with me.
Rules – Don’t let others dictate the rules of your gym. If I have someone slackin’ at my gym, I let them know. If the slacking continues, I remind them and talk with their parents. If no improvement is found, we remove them from the program.
I ALWAYS loved hardcore gyms and I hated it when there was a bad apple in there who spoiled the energy or interrupted the intensity. But, I had NO authority to get rid of them because I was simply a member.
If I had a sh*tty training partner I gave them the boot.
Owning your own Warehouse Gym allows you to make the Rules. Don’t be afraid to make the rules.
Train ONLY Who You Want to Train – If you don’t like training house wives, DON”T do it. Find a way to maximize how to train athletes. It’s tough, and even tougher if you sit around hoping they will come knocking on your door begging them to be trained.
I have told countless aspiring Strength Coaches to write down 10 people / places to connect with so they could allow those people to explore their gym, get a trial, give a FREE hands on seminar, etc.
Then, you take action with those TEN people / places. How many take action with 5 of these, let alone 10 of them? Less than 5 percent?
Regardless of you being a Strength Coach or not, you will dig these Videos below, from our April USC Certification, next one is in JUNE!
Till the next time….
Lead from the FRONT!
–Z–
Recommended Resources:
Underground Strength Coach Certification
Underground Strength Coach Trial
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Filed under Articles, Calendar, Q & A, Strength Building, Success, Underground Strength Show, Videos, Zach's Workouts, muscle building by on May 12th, 2010. 17 Comments.
Man, it’s AWESOME to see those putting to use what they’ve learned during Underground Strength Coach Mentorship Courses.
Check out my boys from The UK, Zoran Dubaic and Sean Keefe. They sent me their opening highlight video and some good words and I am BIG time honored.
I LOVE seeing people following their passion and achieving their dreams!
They just opened their gym a few weeks ago, check the video below….
Pretty damn awesome, if ya ask me 
And here is some footage of Sean, Zoran and the rest of the crew that attended an Underground Strength Coach Mentorship.
“Zach Even-Esh is one of the most inspirational people we have ever had the pleasure of meeting. His encouragement, support, enthusiasm and passion for helping others has been instrumental in helping us achieve our ultimate goal of owning and running our very own warehouse gym.
We traveled all the way from Manchester, England to complete Zach’s Underground mentorship and it is the BEST thing we ever did! Thanks again, Zach, for helping us realize our dreams”.
~ Zoran Dubaic and Sean Keefe ~
Directors of Strength and Performance Ltd.
http://strengthandperformance.co.uk
Who else is gonna go after their dreams?
Drop a comment with your thoughts and / or questions.
Lead from the Front!
–Z–
PS: We still have some room at the upcoming Underground Mentorships below.
But, this will be the last 1 Day Mentorship I plan on doing. Lots of peeps request them yet very few that request step up and sign up. I hate talkers, I wanna work with doers!
1 Day Mentorship – Click HERE for Details
2 Day Mentorship – Click HERE for Details
PPS: Talk about Action Takers!!!
We just had a gym in Texas sign 10 of their Coaches up for a private, tailor made Underground Mentorship. Now that’s what I call a bunch of SERIOUS Ass Kickers Who Wanna WIN!
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Filed under Announcements, Articles, Calendar, Success, Underground Strength Show, Videos by on Mar 1st, 2010. 20 Comments.
There are those who “Get it” and those who simply don’t “Get it”.
Some struggle with how to train athletes, having no system of their own, no time in the trenches and too much time on their ass sitting in front of a computer and in the books, NO Real World application.
Some try opening their business and quickly crumble and fall out of “business”.
Some see adversity and cower away, while others stare it straight in the eyes and keep charging.
Some have a laundry list of excuses and very few take responsibility.
Some Kick ass and Take names while others get their ass kicked.
Some are The Hunters, other are the Hunted.
If the Devil was facing you in the cage would you still fight, or would you lie down and quit?
You must be relentless when attacking your goals if you ever want to achieve them and start living life on your own terms.
Who cares what others think or say you should do. You can follow or you can lead, doing both doesn’t cut it.
Blaze your own trail. Yes, you will mistakes and be knocked on your ass and on your back, you can lie down and quit or get back up…. again and again.
Here’s a guy who “Gets it”…. BIG Time.
He Kicks ass and is on a mission, with fire his in eyes.
The Virginia Beach Beast, Matty Wichlinski, a Bruddah who Leads from the Front!
Check it…
When Matt opened his warehouse gym he was struggling in more ways than one in his life. While others could have given up, lied down or simply never have taken the first step, Matty took massive action to achieve his dream of opening a warehouse gym.
He has been growing his business quickly and not only is he kicking ass with his warehouse gym, but as a Coach, he is constantly evolving and growing, learning, making him self better, and in turn, making his athletes that much better.
Drop a comment on Matty’s Video.
Matty and I hope to see you in Virginia, click HERE for details.
Lead from the Front!
–Z–
PS: The night before our Virginia Underground Strength Coach Mentorship I will arrange a gathering (optional on your part) and we’ll talk training, business, life and of course, how to start living life according to your own rules.
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Filed under Announcements, Articles, Calendar, Strength Building, Success, Underground Strength Show, Videos, muscle building by on Feb 18th, 2010. 14 Comments.
Joe DeFranco just released our TOP Rules to live by when building your own warehouse gym business HERE.
Rather than do what Joe & I did, which is the investment of tens of thousands of dollars on business services & products, you can get it ALL for a fraction of the price and in a fraction of the price. Click HERE to take action.
Check us out as we’re “Ridin’ Dirty” talkin’ Biz and you will get a taste of what’s coming your way when you get Lost Secrets of Strength: The Business Files.
The above videos just dropped GOLD on how to get your Warehouse Gym pumping.
There is TONS more Right HERE, get yourself a nice holiday gift HERE.
Peace!
–Z–
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Filed under Announcements, Articles, Q & A, Success, Underground Strength Show, Videos, marketing by on Dec 18th, 2009. 1 Comment.
It was September of 1994. I was training at a now defunct gym, it was hardcore, called Dynamic Fitness. Such a shame that it went down the tubes….
My friend and aspiring pro bodybuilder was there catching a workout and I told him of my plans to compete in a bodybuilding show for 1995. He said “Train with me, I’m doing the Jersey in April and we can train together”.
I was psyched! Andy was a freak. He was also a former wrestler and we had the same mind set when training: It was ALL out War!
I told him I’ll ask my Mom (hey, I was only 18, ha ha) and see if she can handle cooking 6 meals a day for me. She gave me the green light and it was ON!
I immediately cut out all bread, milk and dairy and it was 6 months out! I wrote down everything I ate, started doing cardio in the early mornings and my training with Andy in the evenings after school was done. I was a Sophomore in College at the time and also coaching Wrestling!
Once you make a decision, you gotta go ALL out on it. I did exactly that.
Andy and I trained like mad men possessed! It was WAR….
Who would be the last man standing? 
Heck, who could let alone STAND after a workout, especially leg workouts.
I remember Andy throwing up during a shoulders and tris workout.
We pushed the intensity and refused to finish a set unless it was a balls out effort.
Is this the smartest way to train? NO. I didn’t know any better back in 1994 and 1995, and on the flip side, I was a straight up PSYCHO when I trained.
I was also natural, and I knew that if I was going to compete as a natural bodybuilder, I was gonna have to crush the opposition with my work ethic.
Leg workouts sent my training partners running to vomit every single time.
Heavy squats, heavy leg presses, leg extensions with drop sets and high reps….. It was brutality and we loved having others join us for workouts because our only goal was to CRUSH them and make them quit.
There was NO time to rest, only time to get stronger and bigger.
The gym we trained at was serious. The music was blaring loud and we could barely hear what others were saying, which was great, as it discouraged talking.
The members only understood TWO things:
- train hard
- train heavy
Some of the physiques in that gym still blow me away today. It ALL came through gut busting hard work, intensity, commitment and desire to transform your body into something others only dreamed of.
It was my only time that made me feel like this was THE Golden Era!
After workouts we hung out in the locker room and the older guys told stories of the Freaks from the 80′s were stronger than many geared up powerlifters of todays era.
Deadlifts, Squats, Benching, Clean and Press, Barbell and Dumbbell Rows, Weighted Chins and Dips….. these were all common place at the gym, and ALL HEAVY.
Dumbbells ran up to 180 lbs and YES they got used for dumbbell benching, shrugs and rows.
Cheat Curls with 225 lbs
Flat Benching with 315 lbs and heavier was common place.
Squats with over 405 lbs was a common thing as well.
Rack pulls were being performed on an OLD, York isometric rack – I had never seen these before, but the guys doing them had BIG traps and jacked up backs!
The Days of Thunder continue today at my Underground Strength Gym in Good Ol’ Edison, NJ.
It also looks like my old training partner is coming back.
Stay tuned for more….. this could get scarey….in a GOOD way
Peace!
–Z–
PS: Hardcore Gyms are rare and tough to find. But you and some buddies can create your own hardcore dungeon in a garage or basement, OR, 5 or more of you can pool together and rent a storage garage.
PPS: I suggest you follow The BEAST Program as well. Click HERE to become a BEAST.
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Filed under Announcements, Articles, Strength Building, Success, Zach's Workouts, muscle building by on Nov 30th, 2009. 14 Comments.
Dave Draper said it best, “Dungeon Gyms are Heaven”.
Unfortunately, Dungeon Gyms are as rare a finding as is finding Sasquatch.
Check the Video…
Was that gym sweet or what?
I never saw Joe D look so nervous, ha ha
Sorry for the speedy tour, I had to get my ass back to Edison and open the doors to a HardCore Gym.
Peace!
–Z–
PS: Stay tuned, The Lost Secrets of Strength: The Biz Files are coming soon
PPS: I am laying low on holding my own Underground Strength Mentorships in groups, and taking 1 on 1 or business partners on individualized coaching instead (e mail me if you’re serious and want in).
But… Elliott Hulse is hosting the final Underground Mentorship in Florida, December 5th. If you wanna learn how to start your biz, click HERE for more info.
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Filed under Announcements, Articles, Calendar, Strength Building, Success, Underground Strength Show, Videos, muscle building by on Nov 25th, 2009. 21 Comments.
WOW!
Lots of emotion heated up from yesterday’s video with Ricky Bruch.
But, even though some disagreed with what may have been Ricky Burch’s past (who can say for fact what he did or did not do and deep down who gives a shit), let’s look at what we can learn from his videos.
That’s how I like to view things: How can I LEARN from X, Y, Z, rather than finding the negative.
There is enough negativity on the internet, I ask you to please not bring it here.
This light of trying to learn and find the positive rather than the negative has been a LARGE factor in my success, which is largely in part due to my mind set.
Check this next video out, a favorite lift of mine is hit HARD in this video with Ricky Bruch:
That movement? we can call it the power curl.
It’s a hybrid hang clean and cheat curl, and it places your wrists in a more comfortable position than a typical olympic style hang clean.
Is one better than the other, it all depends on your goals.
If you’re an O lifter, than obviously the olympic style clean is best.
I have cranked these power curls sometimes FIRST in a workout, hitting 205 on a straight bar and curl bar.
I was FIRST exposed to these while training with a super heavyweight bodybuilder at my old stomping grounds, Diamond Gym.
The guy who cranked these would hit several sets of 6 – 10 reps during a workout with 275 lbs! The guy was a PURE beast and strong as hell, he LOVED to train heavy and would routinely do 4 – 5 EASY sets of deep squats for 10 reps with 495 lbs, NO joke.
The power curl will pack muscle on your back, shoulders, traps, biceps and forearms.
I suggest you give it a go, with a straight bar, thick bar or an ez curl bar.
The Power Curl will NOT be performed with 95 lbs.
I don’t suggest cranking these until you can perform them properly with at least 135 lbs.
Let me hear your thoughts on other unorthodox lifts and this last video of Ricky.
I do like the low budget gym he is training in, it’s amazing the type of results one can get from inside these “hole in the wall” warehouse gyms.
Peace!
–Z–
PS: Love the unorthodox lifts? Get busy with my 30 Day Trial to The Underground HERE.
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Filed under Articles, Calendar, Strength Building, Videos, muscle building by on Oct 15th, 2009. 14 Comments.
Pay attention below as The Iron Tamer drops some serious nuggets of gold for you!
This is Kettlebell training secrets at their finest, bound to get you stronger, add more muscle and skyrocket your conditioning…..
I’m about to tear it up in the backyard using my 70 lb Underground Kettlebell, mixed in with some sprints. While everyone is out working a regular ol’ 9-5 job, it’s just another day in the office for me!
–Z–
PS: The October 10th USC Cert is fast approaching. The success stories that stem from attending The Underground Strength Coach Certification are never ending. I posted a video a few days ago of the bruddahs in Omaha, NE opening up their warehouse gym.
Here is another Underground Success Story from THE Go Getter, Action Taker….Matty Wichlinski of Va. Beach, VA
Click HERE to Make Your Dreams Reality
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Filed under Announcements, Articles, Calendar, Strength Building, Success, Underground Strength Show, Videos, Zach's Workouts, muscle building by on Sep 23rd, 2009. 17 Comments.
This was another amazing weekend for me.
Seriously, I am flattered, honored and super impressed with the quaility of bruddahs rollin’ up my way to become Underground Strength Coaches.
The next weekend Underground Strength Coach Certification is FAST approaching, October 10th. Sometimes you just gotta say “F**K It!” and sign up, rather than waiting for the next one and the next one.
Not sure if there ever is such a thing as the “right time.”
Check the highlight & drop a comment or question bruddah broskie…..
I’ll be posting more highlights of what guys are doing in just a few short weeks after completing their USC Certifications.
I LOVE seeing and helping people make their dreams become reality.
What are your BIG plans? How are you gonna make them happen?
Peace Bruddahs!
–Z–
PS: October 10th, USC Cert, Make Your Dreams Become Reality HERE.
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Filed under Announcements, Articles, Calendar, Strength Building, Success, Underground Strength Show, Videos, Zach's Workouts, muscle building by on Sep 21st, 2009. 24 Comments.
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